Acuity Research Group is a market research consultancy that specializes in characterizing user needs as part of the product design cycle. We work with clients to collect primary feedback from the target market to de-risk the process of developing new products and services.
“Yo, hey – howya doin’? My name’s Jason. How are you today?”
“Uhh … who is this, please?”
“That’s great. My name’s Jason, and I’m calling from ABC Corporation to ask what type of feramogaster you own?”
“Uhh, look … we’re in the middle of dinner here, and …”
“This will only take a few minutes. On a scale from 1 to 7, where “1” means very satisfied and “7” means very dissatisfied, how satisfied are you with your current feramogaster?”
When you hear the words market research, is this the image that comes to mind? Well, put your fears to rest; this is not the type of market research we conduct!
We work with companies developing new products and services. Our role is to help the client identify the target market(s) for the product, and then do primary research on the market. This research has two principal goals:
Meeting these goals helps ensure that the client’s risk is reduced and that the product will actually meet the needs of the people for whom it is intended.
Our principal content areas:
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